How to Get Started
1. Analyze your need.
Do you need great enough workforce numbers to warrant your own program? If not, what are the similar businesses you could partner with to develop a program? Utilize workforce planning data to assist in this analysis.
2. Identify the foundational knowledge and skills.
What do you need the program to teach? Across the variety of jobs you want to prepare students for, what are the common baseline knowledge and skills? What educational attainment is required to move into these jobs? Are you looking at a secondary or post-secondary program or both? Utilize your technical training staff in this analysis.
3. Determine if a program already exists.
Does your local secondary school system or post-secondary educational institutions offer a curriculum that includes much of what you've identified as foundational knowledge or skills? Are there already approved curriculum for what you need taught? Conduct internet searches and make some calls!
4. Identify stakeholders.
Who from inside your company must be involved in order for any type of partnership to be a success? Who from outside your company should be involved? Do all stakeholders agree with your assessment of your need, foundational knowledge & skills & identification (or lack) of an existing program that could meet your needs?
5. Make the connection.
Can you clearly articulate your workforce needs to the school system or school with which you'd like to partner? If you've determined you'll need a consortium of local businesses to participate, can you articulate the group needs? Set up meetings with the appropriate school system entities to discuss the partnership and what you can bring to the table.
6. Determine scope of partnership.
Jointly determine what type of program is feasible. Partnerships can range from a business providing periodic guest speakers in the classroom all the way to hosting students during school hours for OJT. Jointly determine if one of the curriculum already taught meets your needs, if tweaking will need to take place, or if a new curriculum will have to be identified and approved for delivery.
7. Determine how to make the program "your own."
Identify opportunities to supplement or replace required components of the curriculum with those that are more specific to your company - example: blueprint reading. Teach your own way of documentation. Also look for opportunities to plug in your employees as guest instructors on various topics. Look for opportunities to get your instructor to your worksites for application training that he can pass on to the students.
8. Develop project plan.
Determine at the outset what success would look like for you and all stakeholders. Determine also the structure - is there a program advisory council, a monthly meeting with the instructor, meetings with the administration? Make sure to include periodic reviews with school administration to ensure the program continues to meet your needs. Internal to your company, develop a project plan that includes employee resource commitments, action plans & a budget.
9. Develop your marketing strategy.
Make sure you, the school, and any additional partners document a communication and marketing strategy. This is critical at the outset to fill the pipeline of students. In the future, the graduates of the program will be your greatest marketer, but at the outset you have to sell it to the students and their parents.
10. Maximize the economic and community development impact.
Utilize your local Chamber of Commerce or Economic Development Agency to promote this program, opportunities for partnership, and the use of the school system as a workforce development tool. Consider the use of faith-based organizations and community organizations to raise awareness of your program and build support for your school. Consider requiring community service hours in your program to help build your company's core values early in the minds of your future workforce.
How to Get Started, created by Jennifer Grove, Gulf Power Workforce Development Coordinator.
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